SEO PROCESS -> SEO TECHNIQUES

• SEO APPLICATIONS
• SEO TECHNIQUES
• SEO ONLINE TOOLS
• SEO TERMINOLOGY
• SEO COMMUNITY
• SEO NEWS&ARTICLES


          As the worldwideweb develops search engines come up with new algorithms so if one wants to keep his/her website competing with other web sites in the matters of visibility unless he/she has enough money to advertise on tv , rent billboards or buy traffic directory he/she needs to apply some seo techniques no to get caught behind in the competing world thats why web sites should regularly be updated and updated search engine friendly web sites help web sites to improve visibity.
          Search engine optimization process consists of many steps people would like to picture it in a work flow chart but there is really no way to do it not because its very difficult or impossible but because its irrelevant. One could chart each steps for one specific search engine's lets say X's indexing algorightm and then reverse engineer it for webpages and based on the data he/she could build the steps but when after 1 month or 1 week if the X's indexing algorithm is changed or algorithm remains same but the value of data gathered in indexing gets change like lets say if backlinks had the value of 50 out of 100 in the old algo and now what if its droped to 30 and some other data got the value of 50? And even if it didnt change for eternity that chart would not be called SEO work flow chart but it would be called X search engine's SEO work flow chart.
          Thats why in the Search engine optimization process none of the techniques has less value than the others and as mentioned earlier in the SEO APPLICATIONS -> WORLDLIST GENERATORS section you never know how searcher end up browsing your site. I ll explain why i ve referred to that section to emphasize what contributes your seo efforts the most later.
          Lets try to understand how searchengines work. This example maybe a little bit complicated but try to imagine a teacher making an exam about X subject in a crowded class of 40 students and he/she has limited time to grade them and hand them to management and anounce them to students and imagine it s a composition exam where student write down pages of stuff. Teacher ( an ideal one at least) would try to be fair to all students so he/she cant grade them without checking their papers. So he/she starts reading the papers but remember he/she has limited time(dont ask why remember its a scenario). So he/she first checks out whose paper its if it belongs to a smart student he/she wont have to worry about being unfair if that paper is graded high noone will be suprised s/he also will not need to spend too much time to read everything on smart students page.Teacher would also know that if the exam was same as last years exam a student who failed the class in the last years if prepared would pass the exam this time for being prepared.If the teacher had a student with the name Australia would have high probabilty to pass an exam about Australia. A composition about

Domain popularity:
domain popularity is determined by the backlinks it has at least for the ones who cannot afford to advertise on magazines,billboards and television. Thats why building backlinks is important it is like sign of trust. You can have exactly the same content of some biggest websites but you still cant beat them on search results.

Domain registration dates :
Domain registration dates are also show a sign of trust not as much as backlinks but its a sign of sustainability

Domain names :
Domain names are very important in seo process since its one of the first thing a search engine runs into while crawling the www. if Teacher in our example had a student with the name Australia would have high probabilty to pass an exam about Australia. So thats how search engines treat domain names. if you searh about australia domain names including the text australia probably would be more relative than others thats not the rule but its logical and valid for most cases.

Inner Link names :
link names can also be treated as domain names like your probablity of getting a result on a search about australia with a website that goes like www.rankmypageup.com/australia.php is higher than www.rankmypageup.com/rosesarered.php

WebPage titles :
webpage titles are the ones that are in the header section of our html files the ones between "title" tags also give crawlers an idea about what that page may be about. if a web pages title is about worl war 2 its definitly not a sit about fast cars so thats another thing crawlers take into notice.

Meta Tags :
webpage Metatags help you both define your webpage to browsers and search engines. There are diffrent type of metatags that can help your seo efforts. The main three of them are "definition","keyword","language" using language metatag you can localize and target local users and with definition and keyword you can help search engines to categorize your web site.

Keyword density :
Keyword density is the quantity of the search string on the web page targeting that search text. So like a search about australia may return a result page where the word australia occurs 20 times. It is logical to assume that a web page that contains the word australia 20 times offers more about australia than a page that contains the word australia 2 times.

Organized HTML :
Organizing your html file is not only good for search engines but also good for you or whoever is designing your websites. Organized Html means html tags are well placed and they appropriate for the content you are offering. It is like when you read a text book you see some words are bolds chapters have big font titles some words are underlined... etc. Search engines also level the content of your web page by comparing the text you have on your webpage with the html tags they are associated with.

Website infrastructure :
If your seo efforts are about marketing a product or a service make sure underlying infrastructure you prepare for the site is also suitable for search engine optimization.Forexample crawlers cannot really access flash sites, java sites or microsoft's new silverlight content because they .swf files are somekinda compiled files they dont work as html and search engine crawlers or bots like googlebot bingbot yahoobot or anybot whatsoever cannot decompile them and store their content. Or HTMLs that are image mapped by javascript so try to avoid them. Also frames are counted in that category. Frame usage should be avoided unless there is a direct link to frame content on main site content.
Generating Site Map :
Generating sitemap for a web site is like creating an index for search engine crawlers or search engine bots which is a good thing for search engine optimization because searchengines can not crawl through your web pages days and nights. Thats why generating a sitemap file will be search engine friendly for your site.

Robots.txt file :
Robots.txt file is almost a standart for some of the major search engine crawlers it allows you to control crawlers so that you can tell them which links on your website you would like them to crawl and which links you dont want them to be crawled. Like if you have a personal site and you dont want people from other side of the word know about you. Or like if the website you have is about something that has another meaning in another language and you dont want people to mail you about it you can simply turn off crawlers by editing robots.txt file.
Updated Content :
Updated content means better and realistic search results from the point of angle of search engines which is also the result expected by searchers thats why if search bots or search engine crawlers think that your site is updated regularly they would come to visit you more often to provide more updated results for searchers. It requires some complex algorithms for search engines so it s not a common algorithm but major search engines have it so you should consider it while buildin up your content.



• SEO APPLICATIONS
• SEO TECHNIQUES
• SEO ONLINE TOOLS
• SEO TERMINOLOGY
• SEO COMMUNITY
• SEO NEWS&ARTICLES