SEO APPLICATIONS

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           In the early times of the internet and worldwideweb when you had a web site you had to register it to your isp most isps at those days had directory listings which would narrow down your search based on categories. Later on people came up crawler technology which were automaticly browsing through web sites. You could either submit your web site adress to a search engine or crawler would find you from another submited site (thats how link exchange idea got started). Wordwideweb grew and search engines needed new algorithms to provide appropiate results worldwideweb grew more and new algos and methods adapted by search engines and so on.... so webmasters and site owners had to come up with new ideas or reverse engineer search engine algorithms etc... etc... .Over 15 years a new computer/internet related service model with its own inner workings has poped up and got shaped by people around it and if you want to be part of it you have to get familiar with its terminology. Web traffic
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth — not all web traffic is welcome.(quoted from wikipedia)

Search engine
web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input(quoted from wikipedia). Some of the popular search engines these days are bing , yahoo, baidu, scrubtheweb ,google,naver, gigablast

Search engine optimization ( SEO ):
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.(quoted from wikipedia)

Search engine marketing ( SEM ):
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion(quoted from wikipedia).(Online marketing)

A domain name uniquely identifies an Internet Protocol (IP) resource such as a web site on the Internet. Domains are based on the Domain Name System (DNS).(quoted from wikipedia)
HTML
HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. A markup language is a set of markup tags, and HTML uses markup tags to describe web pages.(quoted from wikipedia)
HTML TAG
An HTML element (HTML TAG) is an individual component of an HTML document. HTML documents are composed of a tree of HTML elements and other nodes, such as text nodes. Each element can have attributes specified. Elements can also have content, including other elements and text. HTML elements represent semantics, or meaning. (quoted from wikipedia) Meta Tags
Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. The keywords attribute was popularized by search engines such as Infoseek and AltaVista in 1995, and its popularity quickly grew until it became one of the most commonly used meta elements.[1] By late 1997, however, search engine providers realized that information stored in meta elements, especially the keywords attribute, was often unreliable and misleading, and at worst, used to draw users into spam sites. (Unscrupulous webmasters could easily place false keywords into their meta elements in order to draw people to their site.) The description attribute is supported by most major search engines, like Yahoo and Bing, while Google will fall back on this tag when information about the page itself is requested (e.g. using the related: query). The description attribute provides a concise explanation of a Web page's content. This allows the Web page authors to give a more meaningful description for listings than might be displayed if the search engine was unable to automatically create its own description based on the page content. The description is often, but not always, displayed on search engine results pages, so it can affect click-through rates. Industry commentators have suggested that major search engines also consider keywords located in the description attribute when ranking pages.[6] W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 155 characters of plain text The language attribute tells search engines what natural language the website is written in (e.g. English, Urdu or French), as opposed to the coding language (e.g. HTML). It is normally an IETF language tag for the language name. It is of most use when a website is written in multiple languages and can be included on each page to tell search engines in which language a particular page is written.(quoted from wikipedia)

Site map
A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.wikipedia)

Site map generator
Site map generator is a tool that helps webmasters easly create search engine friendly site map files.

Word lists
A list containing list of words. Depending on the intentions it may contain randomly generated alphabetic-numeric combination of characters or may be containing categorized words out of dictionary.

Word list generators
A wordlist generator is a tool that helps its user to generate word lists that could inspire a webmaster to decide his/her choice of expression while targeting a search string. Or it may be used to increase keyword density and keyword combination on a web site.

Directory listing Sites
Web sites those aim to categorize web sites based on usualy webmasters definition of his/her site. Those who are willing to be listed on a directory listing site simply should submit their site adress and wait for their site to be reviewed. Directory listing sites may be usefull in search engine optimization process since its assumed that search engines while categorizing a web site they usualy refer back to directory sites.

Log analyzer
(Traffic Log analyzer) Log analyzer is a tool that logs all the incoming requests that are defined in http. You can use Log analyzers to analyze and improve your seo efforts. To be able to use a log analyzer you first have to enable your http server's logging capability. If your web site doesnt support logging you can use third party tools such as google analytics ONLY FOR WEB TRAFFIC LOGGING.

Traffic analyzer
(Traffic analyzer is a tool that logs only valid http requests that are defined in http which is GET and CONNECT . Unlike Log analyzers traffic analyzers are not interested in all the incoming data through your http server improve your seo efforts.You can use third party tools such as google analytics.

Keyword
A keyword is the text that a web user looking information about through the interface of a search engine.

Link Building
Link Building is a verb that defines somebody's efforts to create,exchage,add web url links on foreign domains that are pointing back to the domain owned by his or her own domain.

Backlinks
Backlinks are URL links that are targeting a base domain. If a domain called X.com is the base domain then all the links outside that domain directing to X.com domain from foreign domains on the internet are called backlinks.

Domain score
Provides a measurement of how authoritative Bing views your domain to be, with five green boxes being the highest rating and five empty boxes being the lowest. This is based on many of the same factors Bing uses to determine static rank, but isn't directly comparable.(quoted from Live. com)

Indexed pages
Number of webpages from your domain that has been indexed by search engine databases. Generating a sitemap helps them index your web pages faster.

Crawler
Automed bot that browses through your links and through worldwideweb. They are also called search engine bots. The most famous ones are googlebot , msnbot , bingbot , yahoo hasnt named it yet as far as i know , Baiduspider. They are also known as Spiders Or Spider bots

PageRank
PageRank is a link analysis algorithm, named after Larry Page,[1] used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).(quoted from wikipedia)

ROI (return of investment
Its the term used for www advertisement techniques that generally refers to overall balance of efforts and material invested on www advertisement and economical or financial return of the effort under diffrent definitions.

Keyword Density
Keyword Density is referring to the number of occurence of a keyword on a web page. The number of occurence is assumed to have a direct link on search results on a given search engine.

Content Management System ( CMS )
A content management system is an interface that allows you to create and update dynamic content for your web pages without being have to deal with technical stuff behind www and http. The ability and control over your content depends on the technolgy ,brain and skills included in the cms system you are using. While having a fancy , ultra safe, shiny cms control panel is cool functionality and your needs are important when deciding to use a content management system.

Google adsense
Google adsense is an advertisement programme to improve both popularity of google amongst web developers and to encourge web developers to provide better search results in return. It is really helpfull for web site developers who cannot afford to make deal with big advertisement companies or whose traffic is not outstanding but over average.

Google Adwords
Google adwords is an advertisement programme provided for small or medium size companies who can not publicize their activities on other alternatives or who find it more economical to advertize on www. Considering potential ROI its a great deal for small or medium size companies.

Black hat SEO White hat SEO
These terms are adaptations from white hat black hat hackers. Its a term refering to ethical seo methods and seo techniques used on a web site. Depending on the search results provided by a search engine a user by the content of the offered search result may define the SEO techniques white hat or black hat. Forexample if you are searching about religious text book and end up in a cracking site that means black hat seo techniques are used to draw traffic on that site. Otherwise if you are happy with your search results it means either search engine algorithms got smarter than black hat seoers or white hat seo techniques are really good on the site you ended up.

Search string
See Keyword.

Search text
See Keyword.

Search Keyword
See Keyword.

Spider
See crawler.

Bot
See crawler.

WebBot
See crawler.

Google Bot
See crawler.

Bing Bot
See crawler.

Bing Bot
See crawler.



• SEO APPLICATIONS
• SEO TECHNIQUES
• SEO ONLINE TOOLS
• SEO TERMINOLOGY
• SEO COMMUNITY
• SEO NEWS&ARTICLES